Inventory of the latest hot topics in 2024: Evaluation and trend analysis of running equipment from Nike, Adidas and other brands
Among the hot topics on the Internet recently, sports health and technological equipment continue to occupy the hot search list. This article will combine the hot content in the past 10 days (X month X day - X month X day, 2024) to provide you with an in-depth analysis of the latest running equipment trends, and attach a structured data comparison.
1. Top 5 running-related topics hotly discussed across the Internet
| Ranking | Topic keywords | Search volume (10,000) | Associated brands |
|---|---|---|---|
| 1 | Carbon plate running shoe technology | 285.6 | Nike, Li Ning, Xtep |
| 2 | smart sports watch | 178.3 | Garmin, Huawei, Apple |
| 3 | Marathon season equipment | 156.2 | Adidas, Asics, Saucony |
| 4 | Eco-friendly sportswear | 98.7 | Allbirds,Patagonia |
| 5 | AI running coach | 87.4 | Nike Run Club,Keep |
2. Horizontal comparison of popular running equipment in 2024
| Product Category | Nike latest model | Adidas flagship model | Domestic representative model |
|---|---|---|---|
| carbon plate racing shoes | ZoomX Vaporfly Next%3 | Adizero Adios Pro 3 | Li Ning Feidian 3.0 Ultra |
| Key technologies | Full-length carbon plate + ZoomX foam | Lightstrike Pro 2.0 | 弜科技+PEBA foaming |
| Weight(g) | 204 | 218 | 210 |
| Official selling price | ¥1599 | ¥1499 | ¥1299 |
| social media popularity | #topic reading volume: 120 million | #topic reading volume 98 million | #topic reading volume: 210 million |
3. Three major trends in technological running equipment
1.material revolution: Nike's latest Air Zoom Alphafly NEXT% uses 50% renewable materials, and the carbon footprint of FUTURECRAFT.FOOTPRINT, a collaboration between Adidas and Allbirds, is only 2.94kg.
2.Intelligent Internet: Garmin Forerunner 965 adds HRV status monitoring function, and Huawei Watch GT Runner supports runway-level GPS positioning error of <1 meter.
3.Personalized customization: ASICS launches 3D printing insole service, which delivers exclusive insoles within 72 hours after scanning feet through mobile APP.
4. Consumer purchasing behavior data
| decision factors | Proportion | Typical representative products |
|---|---|---|
| Professional performance | 42% | Nike ZoomX series |
| Cost-effectiveness | 28% | Xtep 260X |
| Appearance design | 18% | On Cloudmonster |
| Environmental properties | 12% | Allbirds Dasher |
5. Expert purchasing advice
1.Racing needs: Priority is given to the energy return rate of carbon plate running shoes. The measured rebound of the Nike ZoomX series is as high as 85%.
2.daily training: The midsole durability test of Adidas Boston 12 showed that the performance retention rate reached 92% after 800 kilometers.
3.Special foot type: The 4D guidance system of ASICS KAYANO 30 can effectively correct excessive pronation, and sales of the wide-last version increased by 67% year-on-year.
4.Smart equipment: Coros’ newly released POD 2 running dynamic sensor can synchronize 14 biomechanical data to the supporting APP
The running equipment market is currently experiencing a technological explosion. It is recommended that consumers choose according to actual needs and pay attention to the new autumn products that will be released by various brands. Data shows that running equipment sales in September usually increase by 35% compared with August. Buying in advance can avoid the risk of missing codes during the peak season.
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